Emerging Technology

Technologies that create new experiences for consumers, such as voice technology, artificial intelligence, augmented reality, and blockchain, often make assumptions as to how users might use the product. We helped an emerging technology startup determine new features and products to build based on how people actually use the technology—not guessing.


Step 1: Devise a research plan.

We designed a research study to examine the behaviors of users over time. By asking users to use the product at home for a week-long study, we were able to gain insights we would not be able to achieve through a traditional usability study.


Step 2: Set user experience goals that tie in to business goals.

We helped the startup set up user experience goal and metrics that aligned with business goals, so they could address user experience issues quickly, as well as understand and accommodate for how users used the technology in the real world.


Step 3: Measure and optimize over time.

We helped the company make critical changes to its minimum viable product (MVP). With the user experience goals and metrics in place, we are helping the startup measure and optimize the product as they learn more about their users.


Additional Case Studies


We helped a software company re-imagine a process previously performed offline.


We helped a professional services firm measure and optimize the digital customer experience.


Ready to get started?

The first step to creating optimized user experiences is a one of our user experience workshops or a UX Audit. Contact us to learn more.