Free NYC Workshop: UX Goals and Metrics: How to Measure the User Experience


During this one-hour (free!) workshop, you’ll get a sneak peek into our full day “UX Goals and Metrics: How to Measure the User Experience.”

Most businesses understand that a good online user experience is an important aspect of a customer’s impression of an organization. But, what makes a good user experience? How do you know that the investment you make in your digital properties demonstrates a return on investment for your business?

During this workshop, we’ll help you:

  • Set user experience goals that are tied to business goals.

  • Avoid vanity metrics that make you feel good, but don’t actually help your team move towards your business goals.

  • Identify what can be measured that indicates you’re making progress towards those goals.

  • Understand what the process of measuring and optimizing the user experience looks like and how to incorporate it into your digital product design and development process.

  • How user experience metrics can inform the roadmap for your digital product.

This event has ended. Interested in having your own UX workshop? See all of our workshops here.