Free NYC Workshop: UX Goals and Metrics: How to Measure the User Experience
During this one-hour (free!) workshop, you’ll get a sneak peek into our full day “UX Goals and Metrics: How to Measure the User Experience.”
Most businesses understand that a good online user experience is an important aspect of a customer’s impression of an organization. But, what makes a good user experience? How do you know that the investment you make in your digital properties demonstrates a return on investment for your business?
During this workshop, we’ll help you:
Set user experience goals that are tied to business goals.
Avoid vanity metrics that make you feel good, but don’t actually help your team move towards your business goals.
Identify what can be measured that indicates you’re making progress towards those goals.
Understand what the process of measuring and optimizing the user experience looks like and how to incorporate it into your digital product design and development process.
How user experience metrics can inform the roadmap for your digital product.