UX Best Practices: Using Goals > Signals > Metrics

Goals Signals Metrics Framework

Defining user experience metrics that will help you make decisions about your product is not always easy. Goals>Signals>Metrics is a framework for helping your team define user experience metrics that will provide you with the information you need to improve your product.

Goals: What are you trying to accomplish?

Assuming you’ve first aligned business goals with user goals, determine what your product, feature, or redesign needs to achieve. It’s natural for goals to change over time. Focus on what matters most today.

Signals: What indicates you’re moving towards—or away from—that goal?

What do users have to feel or do to show you’re moving closer to achieving your goal? Or, what would indicate failure?

Metrics: How do you measure that?

Decide how to measure signals that you’ll track over time at the product/feature/interaction-level. Comparisons work best.

Many metrics can be tracked throughout the design and development process. For example, your team can measure satisfaction using the product or task success metrics before, during, and after a redesign.

Interested in learning more about measuring the user experience? Our UX Goals and Metrics: Measuring the User Experience workshop shows your team how to align business goals with user goals and develop a process of constantly measuring and iterating.