Trust is a Critical Customer Experience Metric: Determine How Perceptions of Data Privacy and Security Affect Your Business

Because lack of trust is beginning to change customers’ behaviors in the digital space, it’s a leading indicator of an institution’s overall health—especially if your digital product is your business. That means measuring and optimizing this customer experience metric is more important than ever.

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UX Best Practices: What is UX?

The user experience (UX) refers to a users’ perspective, thoughts, and feelings using a digital product. User Experience design (UXD or sometimes just UX) is a process of creating digital products that revolves around constantly validating assumptions through user research.

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UX Best Practices: Don’t Use Hamburger Menus When You Have Room to Display Primary Navigation Menu Items

A hamburger menu should not be used when there is plenty of real estate to display menu items. On devices with less real estate (like smartphones), using a hamburger menu is sometimes a necessity. When a hamburger menu is used in these circumstances, it should be accompanied by a clear “menu” label above or below the horizontal lines.

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Knowing the Difference Between UX and UI Could Save Your Business

The UX process informs the technical layer and the UI. As many product teams have discovered, without the foundation of UX, investing in design and development is futile. Teams get caught up chasing fads and features, reskinning interfaces without addressing underlying UX issues, and ultimately fail to provide what all digital products need in order to survive: value.

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