About Us

Your symptoms started after the software update

Bad user experiences aren't funny. But we believe the best way to approach anything is with a little bit of humor.

Our team includes experienced professionals who have seen it all. We've helped hundreds of organizations tackle challenging user experience issues that often required tough business decisions.


Our Leadership

Heidi Trost

Heidi’s obsession with usability and the user experience began with her award-winning graduate research at Rochester Institute of Technology. Today, her passion is to help businesses measure and optimize the user experience while making the digital realm safe, usable, and accessible.

As a user experience researcher and designer, speaker, and usability expert, Heidi has helped startups and Fortune 500 companies develop digital product strategies to align customer needs with business goals.

Her personal passions? Family, horses, great design, how technology improves people’s lives.


Kathy Palokoff

Kathy has two professional passions—helping businesses grow and creating language that is engaging, clear, and powerful. That’s why she is so honored to be part of Voice+Code and its differentiated approach to creating, measuring, and optimizing the user experience.

A writer, editor, and marketer with more than 30 years of experience, she completed her doctoral work at Rensaelaer Polytechnic Institute in technical communication; worked for more than a decade at world advertising leader Saatch and Saatchi; and has a five-star book called Firestarters: How Innovators, Instigators, and Initiators Can Inspire You to Ingite Your Own Life. She is the recipient of numerous national awards, an entrepreneur, community supporter, and educator.

Her personal passions? Family, dogs, and bad romance novels and movies.


We do a lot of thinking.