The UX process informs the technical layer and the UI. As many product teams have discovered, without the foundation of UX, investing in design and development is futile. Teams get caught up chasing fads and features, reskinning interfaces without addressing underlying UX issues, and ultimately fail to provide what all digital products need in order to survive: value.
The short term marketing game of amassing clicks, likes, and shares despite the diminishing quality of content is over. The research we’ve done over the past three years shows users don’t want crappy content and are taking actions to avoid it—and in some cases, you.