For digital products to be successful, the entire team needs to understand user goals, motivations, and behaviors. Our hands-on, highly-interactive user experience workshops show your teams how to conduct user research, provide value through digital products, and continually measure and optimize the user experience to demonstrate a return on investment.
UX ROI: A Process for Improving the User Experience of Digital Products
What makes a good user experience? How do you know that the investment you make in your digital properties will demonstrate a return on investment for your business? Through this workshop, we'll help your team:
Get the insights you need to align business goals with user goals.
Develop a cyclical process that brings different stakeholders/teams together to improve your digital product and helps you define and meet UX KPIs.
Measure what matters to meet business goals, user goals, and improve your digital product.
Demonstrate a UX return on investment (UX ROI) to stakeholders.
How to Conduct Usability Studies
A usability study determines how well a user can perform a task or set of tasks on a website, app, or even a smartwatch or car navigation system. Usability studies not only uncover user experience roadblocks, they provide insights into what your customers find helpful and valuable. As a result, usability studies mitigate risk in product development, as well as reveal opportunities to provide added value to customers.
This workshop takes you step-by-step through the process of how to design, conduct, and take advantage of the results and insights from a usability study. Each attendee will conduct a usability study during the workshop. You will learn:
How to design and conduct a study.
How to create interview guides, task scenarios, and survey questions.
How to set up a lab and/or prepare for remote usability studies.
How to utilize study insights to improve your digital product.
How to present findings to stakeholders.
How to demonstrate a UX return on investment (UX ROI) to get stakeholder buy-in.
UX Design Best Practices
This interactive workshop gives your team the opportunity to examine UX design challenges they are currently working on and is full of real-world examples and discussion.
During this workshop, your team will learn:
Why accessible design means a more usable design for everyone.
How common behaviors influence how we design user interfaces.
How to help users achieve their goals and help them when things don’t go as expected.
User interface (UI) design best practices, including how to develop design systems for your digital products.
Mobile design best practices, including how to address common mobile design challenges.