For digital products to be successful, the entire team needs to understand user goals, motivations, and behaviors. Our hands-on, highly-interactive user experience workshops show your teams how to conduct user research, provide value through digital products, and continually measure and optimize the user experience to demonstrate a return on investment.
Observe, Measure, and Improve: A Process for Improving the User Experience of Digital Products
The most effective way to create digital products with a great digital customer experience is to follow a cyclical process where your team observes users interacting with your product, establishes a plan for ongoing measurement, and continuously improves based on that feedback. Through this workshop, we'll help your team:
Understand what the process of observing, measuring, and improving looks like and how to incorporate it into your existing digital product design and development processes.
Get the insights you need to align business goals and user goals.
Measure what matters to meet business goals, user goals, and improve your digital product.
Demonstrate a UX return on investment (UX ROI) to stakeholders.
How to Conduct Usability Studies
A usability study determines how well a user can perform a task or set of tasks on a website, app, or even a smartwatch or car navigation system. Usability studies not only uncover user experience roadblocks, they provide insights into what your customers find helpful and valuable. As a result, usability studies mitigate risk in product development, as well as reveal opportunities to provide added value to customers.
This workshop takes you step-by-step through the process of how to design, conduct, and take advantage of the results and insights from a usability study. Each attendee will conduct a usability study during the workshop. You will learn:
How to design and conduct a study.
How to create interview guides, task scenarios, and survey questions.
How to set up a lab and/or prepare for remote usability studies.
How to utilize study insights to improve your digital product.
How to present findings to stakeholders.
How to demonstrate a UX return on investment (UX ROI) to get stakeholder buy-in.
UX Design Best Practices
This interactive workshop gives your team the opportunity to examine UX design challenges they are currently working on and is full of real-world examples and discussion.
During this workshop, your team will learn:
Why accessible design means a more usable design for everyone.
How common behaviors influence how we design user interfaces.
How to help users achieve their goals and help them when things don’t go as expected.
User interface (UI) design best practices, including how to develop design systems for your digital products.
Mobile design best practices, including how to address common mobile design challenges.